Friday, December 19, 2008

Why I Heart France Reason #12: BJ Newvo!

I can never correctly spell Beaujolais Nouveau. From here on out I will refer to this wine as BJ Newvo and I encourage you to do likewise.

I know it’s a bit late to be blogging about the BJ newvo, but this is my blog so I can blog about whatever I want. And right now I want to blog about this singular question: Why is it that to endlessly pontificate about BJ Newvo has become the benchmark for whether or not you are a too-cool-for-school-wine-know-it-all-hipster?

OK, OK, the French tradition of rushing out to buy the BJ Newvo is a bit over the top, but then again---so are the French. Frogs have a flair for the dramatic. Can we please just leave it at that? Everyone knows that Georges Duboeuf is pimping us jail-bate wine. Stating this fact repeatedly is like standing up in a crowded room full of cartographers and proudly proclaiming: “I have discovered that the earth is round!”

F*ckin’. Duh.

Do these people actually think they are saying something that other people haven’t been saying for at least the last 50 years? Someone in the United Nations general assembly should draft a resolution that declares BJ Newvo bashing a form of torture or otherwise cruel or inhuman treatment because I don’t know how much more I can take.

Footnote #1: You know you’ve been “French-ified” when you find yourself getting into by-proxy arguments over Beaujolais Nouveau.

Footnote #2: Note to the wine producer who makes the wine pictured below, courtesy of my local Match supermarché. BJ Newvo already gets a bad enough rap. The naming of your particular brand does not help matters. Thanks for nothin'.

beaujolais pisse


Foxxy said...

We do this in New Orleans as well. Maybe not as hard-core as you, but definitely a little cracked. One year I went home for Thanksgiving with a boyfriend and it was a big deal to go with his Mom to pick up the BJ .

Janice said...

Such an American thing to do. I've had my eyes opened to wine since I moved across the pond and you know, as much as Americans like to "big up" their wine, and as much as I like wine from Washington State (Seattle girl ya know), it just isn't as much fun to drink.

The great thing about BJ and European (and Kiwi wine) in general is that they aren't just wine. They are a vehicle to fun and you drink them with food and people you enjoy being with.

To sound like a total Euro-Hipster - Americans have a completely different relationship with the stuff and this crazy idea that it should taste great on its own, rather than pairing it with food.

Anonymous said...

Missy K., your post brought back funny/horrible memories of many BJ-overindulgences. Most memorable was puking all over the floor of a restaurant. Now, I can't stand to smell the stuff.
Thanks for the laughs!

Anonymous said...

ok, i don't bash or over-hype, but i will pick up a bottle or two of the 'newvo' when it hits the local supermarket shelf.

but - tell me, do - what's with the MERLOT nouveau i found on my local market shelf this year?!?!?!

Nicole J. Butler said...

BJ Noovo is the best. I just went to Whole Foods looking for the new vintage yesterday - they didn't have it, so I bought beer instead.